Clicks per View - The number of times someone who is shown the ad clicks on the ad. Clicks - A metric that measures the reaction of a user to an Internet ad.Click Conversions - The number of users shown the ad and clicked on the ad.Workflows are the rules that control when Tasks are generated and at which point in the process flow status' change or new Tasks are assigned.Comments added or attachments uploaded on a task are also shown on the associated order (campaign) or line item.The Task Manager allows for task due dates, overdue alerts, voluntary time tracking and supplemental task forms and inline work instructions.The Task Manager organizes Tasks into queues associated to working groups.Tasks can be associated with Campaign management tasks, such as completing a setup call or gathering additional information from the client or they can be specific to an individual line item such as fulfilling a display off-net product.Tasks are configurable work items that need to be completed in order to set a campaign live.Campaign managers and fulfillment teams can pick up unassigned work from "My Queues" that relate to the tasks your team fulfills.This provides a way to see exactly which work has been already started or assigned to a specific user. Tasks that are assigned to a user are shown in that user's "My Tasks" page as well as within the overall queue associated with that task.Queues are where all tasks are grouped.Orders can also have other attributes (features and fields) as configured in your system.It typically includes things like Campaign Names, Campaign dates and is associated with the customer or advertiser that is making the purchase. Orders (campaigns) correspond to the overall IO or specific purchase that your customer is making.Notifications are sent when new tasks are created, assigned, completed or comments are generated on an item.Notifications can be turned on or off by the individual user.Notifications are emails sent directly to the users alerting them of activity within the platform.They allow for configured list or values, in form calculations and rate tier lookups.Line Items can contain product-specific details for any product your agency or media company sells.Customers are the list of advertisers or customers who are purchasing your Data Sources or products.Customer records include address information, billing IDs and CRM ID to help align the record with other systems you use.Comments can also trigger new Tasks to be created that relate to the same processes (i.e., ordering tags).Each comment will be time and date stamped and they will capture who the comment was made by.Comments can be entered on all Orders, Line Items and Tasks.Smart Connector - These enable you to create custom data sources to import data from popular sources such as Google Sheets, FTP, email, Dropbox and more.This method allows TapClicks to get access to a 3rd party service without exposing passwords. oAuth - This stands for Open Authorization which is a standard for token-based authentication.In TapClicks this refers to TapAnalytics & Tap Reports and TapOrders & TapWorkflow, working together for the entire life cycle of your campaigns. MOP - This stands for Marketing Operations Platform.Margin Rules - This allows you to add any margin or markup to your clients.This is also where you enter credentials and map your clients. Manage Data Sources - This is the screen where you can see all the various 3rd party Data Sources you can connect to.This is a feature that allows you to create your own data connections to the TapClicks platform. You may find references to Import Wizard in some older literature. Import Wizard (legacy) - This is the legacy name for Smart Connector.Data Sources Overview - On this page, you will see high-level metrics for all the Data Sources connected (Note: You can customize the metrics that show via Data Profiles).Data Source - This term is used in reference to where the data come from in order to populate the visualizations.Data Profile - These are how you can control what people get to see and what they don’t get to see.Data Columns - This is the TapClicks term for the data points or metrics you are able to use in creating your widgets and visualizations.Connectors - This is the TapClicks term for the various 3rd party platforms that you will connect to TapClicks.Channels - This feature allows you to blend data from multiple data sources and define which metrics to display in your visualizations of the data.Click on any entry in the Table of Content to jump to that section. This glossary contains a list of common terms used in digital marketing and within the TapClicks platform.
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